Joseph Deeb
The Company Doctor
In a bank branch in Sydney a customer service officer printed a stack of reports every morning, checked a few of them and sent the rest to storage unread, and among the ones that went to storage was a daily list of every client who had closed an account, so that the single document capable of explaining why the bank was losing its customers was the one document nobody had been given a reason to open. What makes that worth pausing over is not the oversight itself but where it sat, because the bank had been trading for years in a market it effectively had to itself, carrying an expense to income ratio near double that of comparable Australian banks and personnel costs at roughly twice the industry benchmark, and its net profit in one of those years stood at the level it had already reached seven years earlier, while staff costs across the same period rose by more than half. Nobody needed to explain the decline, since it was arriving every morning on a printout that went to storage.
My daughter once asked me, when she was small, what I do for work, and since I thought management consulting would mean nothing to anyone her age, I told her that I am The Company Doctor. What I do is look at the symptoms, the fever, and from there I find the root causes, and then I prescribe the remedies and price them against what they return. In Sydney the cause was never the officer who filed the report, it was the distance between a bank run in one country and owned in another, across which travels reporting and nothing else, produced by the people being reported upon. That is the whole of the method and it has not varied much across thirty years, whether the patient was a bank, a fleet, an oil and gas venture, a manufacturer or a ministry, and it is now the nation state, which is what the Trumponomics Doctrine examines on this site.
I founded Corporate Solutions in 1998 and have worked since across banking, oil and gas, shipping, mining, manufacturing, public utilities and government, on four continents and in three languages, which took me to six consecutive Lebanese Ministers of Energy and Water as their adviser and to the monitoring and evaluation function of a World Bank financed reform program of four hundred million dollars, having come to all of it by way of an MBA in global strategy from Macquarie University and a double major in international business and economics from King’s College. I am now in Australia, taking on advisory and executive work, and further cases from that work sit on the advisory page.
© 2026 Joseph Deeb. The Trumponomics Doctrine. All rights reserved.